Termas de Chaves records highest demand ever in the first seven months of 2023
There are already almost 8 thousand visitors who have visited Termas de Chaves this year. Seven months after the start of the 2023 Thermal Season, the number of visitors to Balneário Flaviense registered an increase of around 32% compared to the same period last year. In mid-September 2022, 6,025 thermal baths had passed through this space. “To this day, this is the best Thermal Season ever at Termas de Chaves”, highlights Brigite Gonçalves, Administrator of this space, who is enthusiastic about the increase in demand year after year. This growth in visitors to the Thermal Baths also represents a very positive impact on the local economy, especially with regard to the hotel and restaurant sector.
Brigite Gonçalves highlights that “Termas de Chaves continues to register an increase in demand, surpassing the numbers of 2019 which were exceptional”, the year in which the beginning of the Pilot Project that provided for the Co-participation of Thermal Treatments by the National Health Services was marked. “In 2022 we had a significant increase in demand, surpassing the largest number of acquistas ever recorded (more than nine thousand thermal bathers) and which resulted in growth of around 38% compared to the same period in the previous year”. For the Administrator, this increase is also due to the continued reimbursement of Thermal Treatments by the NHS, which affirm the positive impact of Thermalism on the health of those who purchase it and the lifting of restrictions imposed by the pandemic.
This growth trend is not unrelated to the implementation, at Termas de Chaves, of new initiatives that meet the needs and expectations of visitors, namely seven Short Term Programs that complement the existing classic Thermal offer. New Spa and Wellbeing programs were also created and the Termas de Chaves APP was launched, the first Portuguese mobile application dedicated to Thermal Tourism, which is completely free and available for Android and iOS.